Presentation materials, where available, are in .pdf format and require that you have Adobe Acrobat Reader installed on your computer. If you do not have this plug-in, please visit the Adobe site and download it.

Curriculum : Day Four - Wednesday, August 23

8:00 a.m.	Introduction to Day Four David A. Shore, Ph.D. Associate Dean PricewaterhouseCoopers Director, and Executive Director, Center for Continuing Professional Education Harvard School of Public Health, and Colloquium Co-Chair
8:15 a.m.	UNIT X Cyberbranding – A Brand New Day in Healthcare David A. Shore, Ph.D. Associate Dean PricewaterhouseCoopers Director and Executive Director, Center for Continuing Professional Education Harvard School of Public Health Hardcopy Available in Workbook
10:00 a.m. 10:15 a.m.	BREAK UNIT XI Case Studies on Creating Proactive Health Plan and Health System Web Sites John Halamka Chief Information Officer CareGroup Healthcare System Presentation Material Patricia Simmons, M.D. Chair, HealthOasis.com Chair, Mayo Medical Ventures Trustee, Mayo Clinic and Mayo Foundation Presentation Material Noreen Young Director of Marketing and Communications Blue Cross/Blue Shield of Massachusetts Presentation Material top of page
12:00 noon 1:30 p.m.	LUNCHEON DISCUSSION GROUPS The Harvard Faculty Club UNIT XII Consumerism, the Empowered Patient and the Internet – The Use of Diagnostic and Therapeutic Devices Molly Joel Coye, M.D., M.P.H. Founder and Chief Executive Officer The Health Technology Center, and PricewaterhouseCoopers Senior Fellow, Institute for the Future Presentation Material Stephen J. Brown Chief Executive Officer Health Hero Network No Presentation Materials Randall Burt President and Chief Executive Officer Alere Presentation Material Harry R. Soza President and Chief Executive Officer Resolution Health Strategies Presentation Material John Gaines VP of Strategic Alliances Confer Software, Inc. Presentation Material top of page
3:15 p.m. 3:30 p.m.	BREAK UNIT XIII To Err is Human – Healthcare Internet Strategies in Enhancing Quality and Avoiding Medical Errors Communications for Business & Health, and Editor, Internet Healthcare Strategies David W. Bates, M.D., M.Sc. Medical Director, Clinical and Quality Analysis, Partners HealthCare Systems Chief, Division of General Medicine Brigham and Women’s Hospital, and Associate Professor of Medicine Harvard Medical School Presentation Material Robert A. Greenes, M.D., Ph.D. Professor of Radiology Harvard Medical School Professor (Medical Informatics) Harvard-MIT Division of Health Sciences & Technology Director, Harvard-MIT-NEMC Training Program in Medical Informatics Presentation Material
5:30 p.m. 8:00 p.m.	ADJOURNMENT Optional Evening at the Movies featuring the "Pirates of Silicon Valley"(TNT, 1998) top of page